Step 1. THE SPARK
This is where the idea is born and planning begins to help nurture the idea and help bring it to life.
This step is where we teach people what ingredients make up a video, and how to ensure your videos are targeted using the briefing process.
Then, we teach people how to formulate creative ideas to create more unique videos that stand out from the crowd.
Lesson 1: What are you creating?
Lesson 2: Why are you creating it?
Lesson 3: How are you creating it?
Step 2. THE ACTION
This is the shooting phase, the idea has been developed and refined, you know exactly what is being filmed. Time to start shooting: Lights, Camera, Action. This step is where we break down how to shoot and structure engaging videos through camera setup, lighting, and audio. Understanding this step in the process will allow you to make vast improvements in the quality of your content production.
Lesson 1: Video equipment
Lesson 2: Camera setup
Lesson 3: Lighting
Lesson 4: Audio
Lesson 5: Performance on camera / Engaging structure
Step 3. THE EDIT
This is where all of the footage is pieced together into a coherent and engaging video, with music, voice-over, and any added graphics and branding like logos or text.
The third and final step - here we teach people the basics of professional editing software. This will give you an understanding of how to edit videos quickly, efficiently, and on-brand.
Lesson 1: Footage storage and organisation
Lesson 2: Repurposing your content for multiple platforms
Lesson 3: Editing walkthrough
Understand your situation
In order to get where you are going, you need to understand where you are.
Identify the bottleneck holding you back
Sometimes all you need is a reflection to help identify what's been holding you back.
Identify three actions you can take
I will give you three actions you can start taking to move the needle forward.
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